Chapter 1... A Divine Intervention

A Divine Intervention

I am over the moon to be part of this competition! To be in the company of such incredibly inspiring female entrepreneurs, both mentors and mentees alike, is surreal... I keep having to pinch myself.

Being matched with Krista Madden really couldn't be a better fit. Her years of experience working in the fields of beauty, fashion, luxury treatments, entertainment and online marketing/branding (all areas that I've been aiming to break into with Divine) means her guidance will be invaluable. She fully understands my ideal clientele and what they want.

Pairing Up

We treated the dinner at the BT Tower as our first meeting and got straight down to business, examining the key areas of Divine that needed attention; where I'm at right now and where I need to be... fast!

Homework

My homework for the week was to look very closely at Divine's competitors, examining their branding, marketing strategies and clients. Her observations about areas that needed improvement were spot on. She suggested I immediately embark on not a rebranding as such, but a thorough revamping of Divine's image. In essence, where I was faltering was that in trying to distinguish myself from my competition branding and ethos-wise I had neglected to give myself a strong enough image: I had up to this point unwittingly defined Divine simply by what it was not.

Knuckling Down

I am currently brainstorming and researching scores of other websites and publications in order to 'inject some oomph' into Divine's branding. Seeing my fledgling business through her experienced eye has been refreshing to say the least! It becomes so hard to stand back and get an objective view after a while. I completely understand and agree with Krista's suggestions and advice up to this point and she obviously understands what it is that I have created in Divine... and what it needs to be steered towards success. Something tells me this will be a very successful partnership.

A New Dawn

Overall and fundamentally I'm thrilled to feel a sense of validation in Divine through Krista's and Fresh Ideas' interest, after a lengthy period of really feeling like a rudderless ship. I now have the power (and all important confidence) back and a clear and exciting road ahead of me.

'Til next week....