The Heavens Part
It really has been a week of knuckling down at Divine HQ as we've exhaustively set about revamping our branding and our marketing angle. This has been liberating and exciting to say the least.
I certainly wouldn't change the last nine months, as the learning experience it's been for me, but lets just say... cries of pain, tears of joy. We're on track now and couldn't be happier. The existing website comes down tomorrow to be replaced by holding page with a brief but accurate sampling of the new Divine style and direction. I can't wait. At the same time I've opened my eyes and ears up to the stimulus all around me, which, as we instinctively cocoon our senses against the oncoming winter, feels like an unnatural thing to be doing. However I've been greedily devouring every magazine, television advert, tube station poster and overheard conversation for ideas and inspiration... and I've felt myself getting 'in the zone' as it were; and it's a wonderful feeling to experience such a renewed enthusiasm in one's own creation.
On this note, what's funny is that in just the last couple of weeks I seem to have met more people who are interested in Divine, asked for business cards, suggested avenues to explore and people to call etc. etc. etc. than usual.... it appears to be a karmic thing. Several times over the past few days I've caught myself telling someone or other about my company and thought it sounds like someone else speaking, such is the renewed passion! So, I guess there's not too much tangible to report this time but I have made leaps and bounds in my own confidence and passion for my little business.
Krista and I have a phone catch up scheduled for tomorrow so no doubt there'll be more exciting developments...
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